{"id":8167,"date":"2025-11-12T10:00:25","date_gmt":"2025-11-12T08:00:25","guid":{"rendered":"https:\/\/psomiadis.eu\/?p=8167"},"modified":"2025-11-04T08:32:01","modified_gmt":"2025-11-04T06:32:01","slug":"%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%ba%ce%ac%ce%bd%cf%89-%cf%83%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ae-retargeting","status":"publish","type":"post","link":"https:\/\/psomiadis.eu\/en\/%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%ba%ce%ac%ce%bd%cf%89-%cf%83%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ae-retargeting\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae retargeting \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2\/eshop;"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/megaphone-6563209_1280web-e1759494783188-1024x649.webp\" alt=\"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae retargeting \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2\/eshop;\" class=\"wp-image-8450\" srcset=\"https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/megaphone-6563209_1280web-e1759494783188-1024x649.webp 1024w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/megaphone-6563209_1280web-e1759494783188-300x190.webp 300w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/megaphone-6563209_1280web-e1759494783188-768x486.webp 768w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/megaphone-6563209_1280web-e1759494783188-18x12.webp 18w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/megaphone-6563209_1280web-e1759494783188.webp 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h5>Content<\/h5><nav><ul><li class=\"\"><a href=\"#\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03ba\u03ac\u03bd\u03c9-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae-retargeting-\u03b3\u03b9\u03b1-\u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2-\u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2-eshop\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae retargeting \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2\/eshop;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03ba\u03ac\u03bd\u03c9-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae-retargeting-\u03b3\u03b9\u03b1-\u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2-\u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2-eshop\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae retargeting \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2\/eshop;<\/h5>\n\n\n\n<p>\u03a4\u03bf retargeting \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03ac \u00ab\u03cc\u03c0\u03bb\u03b1\u00bb \u03c3\u03c4\u03bf digital marketing, \u03b3\u03b9\u03b1\u03c4\u03af \u03c3\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af\u03c2 \u03bc\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03ad\u03b4\u03b5\u03b9\u03be\u03b1\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf site \u03ae \u03c4\u03bf e-shop \u03c3\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b1\u03bd \u03c4\u03b7\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03ae\u03b8\u03b5\u03bb\u03b5\u03c2 (\u03c0.\u03c7. \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae). \u039c\u03b5 \u03bb\u03af\u03b3\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u00ab\u03c7\u03b1\u03bc\u03ad\u03bd\u03b5\u03c2\u00bb \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n\n\n\n<p><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u03a7\u03ce\u03c1\u03b9\u03c3\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0395\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c7\u03ce\u03c1\u03b7\u03c3\u03b1\u03bd.<\/li>\n\n\n\n<li>\u03a7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ac\u03c6\u03b7\u03c3\u03b1\u03bd \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c4\u03bf\u03c5\u03c2.<\/li>\n\n\n\n<li>\u03a0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 (\u03b3\u03b9\u03b1 upsell \u03ae cross-sell).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b5 \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03c3\u03b5 Facebook Pixel, Google Ads Tag \u03ae \u03ac\u03bb\u03bb\u03b1 tracking \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1.<\/li>\n\n\n\n<li>\u038c\u03c1\u03b9\u03c3\u03b5 events \u03cc\u03c0\u03c9\u03c2 <em>view product<\/em>, <em>add to cart<\/em> \u03ba\u03b1\u03b9 <em>checkout<\/em>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0394\u03b5\u03af\u03be\u03b5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03bf\u03af\u03c4\u03b1\u03be\u03b1\u03bd.<\/li>\n\n\n\n<li>\u03a0\u03c1\u03cc\u03c3\u03c6\u03b5\u03c1\u03b5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ae \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03bb\u03b5\u03b9\u03c8\u03b1\u03bd \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9.<\/li>\n\n\n\n<li>\u03a0\u03c1\u03cc\u03c4\u03b5\u03b9\u03bd\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ae \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ae\u03b4\u03b7.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0394\u03ce\u03c3\u03b5 \u03b1\u03be\u03af\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9\u03c2 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03c6\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c4\u03bf funnel.<\/li>\n\n\n\n<li>\u03a3\u03c4\u03b5\u03af\u03bb\u03b5 email follow-up \u03bc\u03b5 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03ae \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 &amp; \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0391\u03c0\u03cc\u03c6\u03c5\u03b3\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ae (\u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 frequency cap).<\/li>\n\n\n\n<li>\u039a\u03c1\u03ac\u03c4\u03b7\u03c3\u03b5 \u03b5\u03cd\u03bb\u03bf\u03b3\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 (\u03c0.\u03c7. 7-30 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u039c\u03ad\u03c4\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03bd\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 CTR, conversions \u03ba\u03b1\u03b9 ROI.<\/li>\n\n\n\n<li>\u039a\u03ac\u03bd\u03b5 A\/B testing \u03c3\u03b5 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, CTA \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p> \u03a4\u03bf \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5 retargeting \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u00ab\u03ba\u03c5\u03bd\u03b7\u03b3\u03ac\u03c2\u00bb \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03af\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9.<\/p>\n\n\n\n<p>Follow us on our page at <a href=\"https:\/\/www.facebook.com\/PsomiadisEU\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/p>\n\n\n\n<p class=\"translation-block\">Click <a href=\"https:\/\/psomiadis.eu\/en\/--\/\" target=\"_self\">here<\/a> to see our work, which consists of modern and functional websites that make a difference.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae retargeting \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2\/eshop; \u03a4\u03bf retargeting \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03ac \u00ab\u03cc\u03c0\u03bb\u03b1\u00bb \u03c3\u03c4\u03bf digital marketing, 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