{"id":8098,"date":"2026-03-05T08:00:29","date_gmt":"2026-03-05T06:00:29","guid":{"rendered":"https:\/\/psomiadis.eu\/?p=8098"},"modified":"2026-03-05T08:17:20","modified_gmt":"2026-03-05T06:17:20","slug":"%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%ba%ce%ac%ce%bd%cf%89-%ce%b5%cf%80%ce%b9%cf%84%cf%85%cf%87%ce%b7%ce%bc%ce%ad%ce%bd%ce%bf-email","status":"publish","type":"post","link":"https:\/\/psomiadis.eu\/en\/%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%ba%ce%ac%ce%bd%cf%89-%ce%b5%cf%80%ce%b9%cf%84%cf%85%cf%87%ce%b7%ce%bc%ce%ad%ce%bd%ce%bf-email\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf email marketing \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2;"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/email-marketing-3012786_1280web-1024x768.webp\" alt=\"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf email marketing \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2;\" class=\"wp-image-8385\" srcset=\"https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/email-marketing-3012786_1280web-1024x768.webp 1024w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/email-marketing-3012786_1280web-300x225.webp 300w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/email-marketing-3012786_1280web-768x576.webp 768w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/email-marketing-3012786_1280web-16x12.webp 16w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/email-marketing-3012786_1280web.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h5>Content<\/h5><nav><ul><li class=\"\"><a href=\"#\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03ba\u03ac\u03bd\u03c9-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf-email-marketing-\u03b3\u03b9\u03b1-\u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf email marketing \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2<\/a><\/li><li class=\"\"><a href=\"#\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1-\u03bb\u03af\u03c3\u03c4\u03b1\u03c2-\u03bc\u03b5-\u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2-subscribers\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 subscribers<\/a><\/li><li class=\"\"><a href=\"#\u03c3\u03c9\u03c3\u03c4\u03cc-segmentation\">\u03a3\u03c9\u03c3\u03c4\u03cc segmentation<\/a><\/li><li class=\"\"><a href=\"#\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\">\u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/a><\/li><li class=\"\"><a href=\"#\u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf\">\u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/a><\/li><li class=\"\"><a href=\"#\u03b9\u03c3\u03c7\u03c5\u03c1\u03cc-call-to-action-cta\">\u0399\u03c3\u03c7\u03c5\u03c1\u03cc Call to Action (CTA)<\/a><\/li><li class=\"\"><a href=\"#mobile-friendly-design\">Mobile-friendly design<\/a><\/li><li class=\"\"><a href=\"#\u03c3\u03c9\u03c3\u03c4\u03cc-timing-\u03ba\u03b1\u03b9-\u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\">\u03a3\u03c9\u03c3\u03c4\u03cc timing \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1<\/a><\/li><li class=\"\"><a href=\"#a-b-testing\">A\/B Testing<\/a><\/li><li class=\"\"><a href=\"#\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd\">\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03ba\u03ac\u03bd\u03c9-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf-email-marketing-\u03b3\u03b9\u03b1-\u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf email marketing \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2<\/h5>\n\n\n\n<p>\u03a4\u03bf email marketing \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ac \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae email.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1-\u03bb\u03af\u03c3\u03c4\u03b1\u03c2-\u03bc\u03b5-\u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2-subscribers\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 subscribers<\/h5>\n\n\n\n<p>\u0397 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ac \u03c4\u03bf email \u03c4\u03bf\u03c5\u03c2 (opt-in). \u0391\u03c0\u03cc\u03c6\u03c5\u03b3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bb\u03b9\u03c3\u03c4\u03ce\u03bd, \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 spam \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03c3\u03c9\u03c3\u03c4\u03cc-segmentation\">\u03a3\u03c9\u03c3\u03c4\u03cc segmentation<\/h5>\n\n\n\n<p>\u03a7\u03ce\u03c1\u03b9\u03c3\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 (\u03c0.\u03c7. \u03bd\u03ad\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c3\u03c5\u03c7\u03bd\u03bf\u03af \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2, \u03b1\u03bd\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2). \u0388\u03c4\u03c3\u03b9 \u03b8\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\">\u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/h5>\n\n\n\n<p>\u039c\u03b7\u03bd \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac emails. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03b9 \u03ae \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03ac \u03c4\u03bf\u03c5.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf\">\u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/h5>\n\n\n\n<p>\u039a\u03ac\u03b8\u03b5 email \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03be\u03af\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0395\u03ba\u03c0\u03c4\u03c9\u03c4\u03b9\u03ba\u03ac \u03ba\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1<\/li>\n\n\n\n<li>\u039f\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd<\/li>\n\n\n\n<li>\u039d\u03ad\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ad\u03c2<\/li>\n\n\n\n<li>\u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf brand<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b9\u03c3\u03c7\u03c5\u03c1\u03cc-call-to-action-cta\">\u0399\u03c3\u03c7\u03c5\u03c1\u03cc Call to Action (CTA)<\/h5>\n\n\n\n<p>\u039c\u03b7\u03bd \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf email \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03ba\u03bf\u03c0\u03cc. \u0388\u03bd\u03b1 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03ba\u03bf\u03c5\u03bc\u03c0\u03af (\u03c0.\u03c7. \u201c\u0391\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5 \u03c4\u03ce\u03c1\u03b1\u201d, \u201c\u0394\u03b5\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u201d, \u201c\u039c\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1\u201d) \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"mobile-friendly-design\">Mobile-friendly design<\/h5>\n\n\n\n<p>\u03a0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 60% \u03c4\u03c9\u03bd emails \u03b1\u03bd\u03bf\u03af\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 responsive templates \u03ba\u03b1\u03b9 \u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ae \u03bf\u03b8\u03cc\u03bd\u03b7.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03c3\u03c9\u03c3\u03c4\u03cc-timing-\u03ba\u03b1\u03b9-\u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\">\u03a3\u03c9\u03c3\u03c4\u03cc timing \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1<\/h5>\n\n\n\n<p>\u039c\u03b7\u03bd \u201c\u03b2\u03bf\u03bc\u03b2\u03b1\u03c1\u03b4\u03af\u03b6\u03b5\u03b9\u03c2\u201d \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac. \u0394\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ce\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c0\u03cc\u03c4\u03b5 \u03b1\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b1 emails. \u03a3\u03c4\u03b5\u03af\u03bb\u03b5 \u03c0.\u03c7. 1\u20132 \u03ba\u03b1\u03bb\u03ac \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 newsletters \u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"a-b-testing\">A\/B Testing<\/h5>\n\n\n\n<p>\u0394\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 (subject lines), \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, CTA \u03ba\u03b1\u03b9 \u03ce\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b9 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd\">\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd<\/h5>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac KPIs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open Rate (\u03c0\u03cc\u03c3\u03bf\u03b9 \u03ac\u03bd\u03bf\u03b9\u03be\u03b1\u03bd \u03c4\u03bf email)<\/li>\n\n\n\n<li>Click-Through Rate (CTR) (\u03c0\u03cc\u03c3\u03bf\u03b9 \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf link\/CTA)<\/li>\n\n\n\n<li>Conversion Rate (\u03c0\u03cc\u03c3\u03bf\u03b9 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd \u03ae \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03c4\u03b7\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03ae\u03b8\u03b5\u03bb\u03b5\u03c2)<\/li>\n\n\n\n<li>Unsubscribe Rate (\u03c0\u03cc\u03c3\u03bf\u03b9 \u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03c6\u03b7\u03ba\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c3\u03bf\u03c5)<\/li>\n<\/ul>\n\n\n\n<p>Follow us on our page at <a href=\"https:\/\/www.facebook.com\/PsomiadisEU\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/p>\n\n\n\n<p class=\"translation-block\">Click <a href=\"https:\/\/psomiadis.eu\/en\/--\/\" target=\"_self\">here<\/a> to see our work, which consists of modern and functional websites that make a difference.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf email marketing \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03a4\u03bf email marketing \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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