{"id":8096,"date":"2026-03-09T08:00:13","date_gmt":"2026-03-09T06:00:13","guid":{"rendered":"https:\/\/psomiadis.eu\/?p=8096"},"modified":"2026-03-09T08:45:21","modified_gmt":"2026-03-09T06:45:21","slug":"%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%b1%cf%85%ce%be%ce%ae%cf%83%cf%89-%cf%84%ce%b7-%ce%bc%ce%b5%cf%84%ce%b1%cf%84%cf%81%ce%bf%cf%80%ce%ae","status":"publish","type":"post","link":"https:\/\/psomiadis.eu\/en\/%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%b1%cf%85%ce%be%ce%ae%cf%83%cf%89-%cf%84%ce%b7-%ce%bc%ce%b5%cf%84%ce%b1%cf%84%cf%81%ce%bf%cf%80%ce%ae\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03c9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae (conversion rate) \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03bf\u03c5;"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/digital-marketing-1792474_1280web-1024x576.webp\" alt=\"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03c9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae (conversion rate) \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03bf\u03c5;\" class=\"wp-image-8381\" srcset=\"https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/digital-marketing-1792474_1280web-1024x576.webp 1024w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/digital-marketing-1792474_1280web-300x169.webp 300w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/digital-marketing-1792474_1280web-768x432.webp 768w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/digital-marketing-1792474_1280web-18x10.webp 18w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/10\/digital-marketing-1792474_1280web.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h5>Content<\/h5><nav><ul><li class=\"\"><a href=\"#\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b1\u03c5\u03be\u03ae\u03c3\u03c9-\u03c4\u03b7-\u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae-conversion-rate-\u03c3\u03c4\u03b7\u03bd-\u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1-\u03bc\u03bf\u03c5\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03c9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae (conversion rate) \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03bf\u03c5;<\/a><\/li><li class=\"\"><a href=\"#\u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7-\u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2-\u03c7\u03c1\u03ae\u03c3\u03c4\u03b7-ux\">\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 (UX)<\/a><\/li><li class=\"\"><a href=\"#mobile-first-\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2\">Mobile-first \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2<\/a><\/li><li class=\"\"><a href=\"#\u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7-\u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1-\u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2\">\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2<\/a><\/li><li class=\"\"><a href=\"#\u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03b9-\u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf\">\u0395\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/a><\/li><li class=\"\"><a href=\"#\u03b4\u03c5\u03bd\u03b1\u03c4\u03ac-call-to-action-cta\">\u0394\u03c5\u03bd\u03b1\u03c4\u03ac Call to Action (CTA)<\/a><\/li><li class=\"\"><a href=\"#\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae-\u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7-social-proof\">\u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 (Social Proof)<\/a><\/li><li class=\"\"><a href=\"#\u03b5\u03cd\u03ba\u03bf\u03bb\u03b7-\u03ba\u03b1\u03b9-\u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2-\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1-checkout\">\u0395\u03cd\u03ba\u03bf\u03bb\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 checkout<\/a><\/li><li class=\"\"><a href=\"#a-b-testing\">A\/B testing<\/a><\/li><li class=\"\"><a href=\"#retargeting\">Retargeting<\/a><\/li><li class=\"\"><a href=\"#\u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7-\u03ba\u03b1\u03b9-\u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\">\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b1\u03c5\u03be\u03ae\u03c3\u03c9-\u03c4\u03b7-\u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae-conversion-rate-\u03c3\u03c4\u03b7\u03bd-\u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1-\u03bc\u03bf\u03c5\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03c9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae (conversion rate) \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03bf\u03c5;<\/h5>\n\n\n\n<p>\u0397 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae (conversion rate) \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u2013 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae, \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03bb\u03ae\u03c8\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2. \u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03ac \u03c3\u03bf\u03c5, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ae\u03b4\u03b7 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7-\u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2-\u03c7\u03c1\u03ae\u03c3\u03c4\u03b7-ux\">\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 (UX)<\/h5>\n\n\n\n<p>\u0388\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03ae \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9, \u03b1\u03c0\u03bb\u03ac \u03c6\u03b5\u03cd\u03b3\u03b5\u03b9. \u03a6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae, \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b1\u03c0\u03bb\u03ad\u03c2. \u038c\u03c3\u03bf \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"mobile-first-\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2\">Mobile-first \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2<\/h5>\n\n\n\n<p>\u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac. \u0391\u03bd \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03b5 smartphone \u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03b3\u03ae, \u03b8\u03b1 \u03c7\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5. \u03a4\u03bf mobile-friendly design \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7-\u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1-\u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2\">\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2<\/h5>\n\n\n\n<p>\u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 2-3 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03bf\u03bb\u03ad\u03c0\u03c4\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c1\u03af\u03be\u03b5\u03b9 \u03c4\u03bf conversion rate. \u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b5 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 caching, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 CDN \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03bf\u03bd \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03b9-\u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf\">\u0395\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/h5>\n\n\n\n<p>\u03a4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03bc\u03b5 \u03b1\u03c0\u03bb\u03cc \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf \u03c4\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u039c\u03b7\u03bd \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac\u00b7 \u03b4\u03b5\u03af\u03be\u03b5 \u03c0\u03ce\u03c2 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ae \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b4\u03c5\u03bd\u03b1\u03c4\u03ac-call-to-action-cta\">\u0394\u03c5\u03bd\u03b1\u03c4\u03ac Call to Action (CTA)<\/h5>\n\n\n\n<p>\u03a4\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ac \u00ab\u0391\u03b3\u03bf\u03c1\u03ac \u03c4\u03ce\u03c1\u03b1\u00bb, \u00ab\u0396\u03ae\u03c4\u03b7\u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u00bb \u03ae \u00ab\u039c\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1\u00bb \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c4\u03b1, \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7. \u0388\u03bd\u03b1 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf \u03ae \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03bf CTA \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae-\u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7-social-proof\">\u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 (Social Proof)<\/h5>\n\n\n\n<p>\u039f\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03bf\u03b9 \u03bc\u03b1\u03c1\u03c4\u03c5\u03c1\u03af\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03c4\u03b1 ratings \u03ba\u03b1\u03b9 \u03c4\u03b1 case studies \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7. \u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b7 \u03b3\u03bd\u03ce\u03bc\u03b7 \u03ac\u03bb\u03bb\u03c9\u03bd \u03c0\u03b1\u03c1\u03ac \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5 \u03bb\u03cc\u03b3\u03b9\u03b1.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b5\u03cd\u03ba\u03bf\u03bb\u03b7-\u03ba\u03b1\u03b9-\u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2-\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1-checkout\">\u0395\u03cd\u03ba\u03bf\u03bb\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 checkout<\/h5>\n\n\n\n<p>\u03a3\u03b5 e-shops, \u03c4\u03bf checkout \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2. \u039c\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03b6\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc, \u03c0\u03c1\u03cc\u03c3\u03c6\u03b5\u03c1\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03be\u03b5 \u03cc\u03c4\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 SSL\/HTTPS.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"a-b-testing\">A\/B testing<\/h5>\n\n\n\n<p>\u039c\u03b7\u03bd \u03c5\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9\u03c2 \u03c4\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u2013 \u03b4\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03ad \u03c4\u03bf. \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1, \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03ae \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03bf \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"retargeting\">Retargeting<\/h5>\n\n\n\n<p>\u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7. \u039c\u03b5 \u03c4\u03bf retargeting (\u03c0.\u03c7. Facebook Pixel, Google Ads) \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03b5\u03bd\u03b8\u03c5\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7-\u03ba\u03b1\u03b9-\u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\">\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1<\/h5>\n\n\n\n<p>\u0394\u03b5\u03af\u03be\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd. \u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf\u03c2 \u03bd\u03b9\u03ce\u03b8\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n\n\n<p>Follow us on our page at <a href=\"https:\/\/www.facebook.com\/PsomiadisEU\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/p>\n\n\n\n<p class=\"translation-block\">Click <a href=\"https:\/\/psomiadis.eu\/en\/--\/\" target=\"_self\">here<\/a> to see our work, which consists of modern and functional websites that make a difference.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03c9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae (conversion rate) \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03bf\u03c5; \u0397 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae (conversion rate) \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf\u03b9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-8096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-25"],"_links":{"self":[{"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/posts\/8096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/comments?post=8096"}],"version-history":[{"count":3,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/posts\/8096\/revisions"}],"predecessor-version":[{"id":8382,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/posts\/8096\/revisions\/8382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/media\/8381"}],"wp:attachment":[{"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/media?parent=8096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/categories?post=8096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/tags?post=8096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}