{"id":6825,"date":"2025-04-04T09:00:12","date_gmt":"2025-04-04T06:00:12","guid":{"rendered":"https:\/\/psomiadis.eu\/?p=6825"},"modified":"2025-04-04T10:00:41","modified_gmt":"2025-04-04T07:00:41","slug":"%cf%83%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ae-google-ads-%ce%b3%ce%b9%ce%b1-%ce%b1%cf%8d%ce%be%ce%b7%cf%83%ce%b7-%cf%80%cf%89%ce%bb%ce%ae%cf%83%ce%b5%cf%89%ce%bd","status":"publish","type":"post","link":"https:\/\/psomiadis.eu\/en\/%cf%83%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ae-google-ads-%ce%b3%ce%b9%ce%b1-%ce%b1%cf%8d%ce%be%ce%b7%cf%83%ce%b7-%cf%80%cf%89%ce%bb%ce%ae%cf%83%ce%b5%cf%89%ce%bd\/","title":{"rendered":"\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google Ads \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1282\" src=\"https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/03\/google-ads.webp\" alt=\"\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google Ads \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd\" class=\"wp-image-6828\" srcset=\"https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/03\/google-ads.webp 1920w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/03\/google-ads-300x200.webp 300w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/03\/google-ads-1024x684.webp 1024w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/03\/google-ads-768x513.webp 768w, https:\/\/psomiadis.eu\/wp-content\/uploads\/2025\/03\/google-ads-1536x1026.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h5>Content<\/h5><nav><ul><li class=\"\"><a href=\"#\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae-google-ads-\u03b3\u03b9\u03b1-\u03b1\u03cd\u03be\u03b7\u03c3\u03b7-\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd\">\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google Ads \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/a><\/li><li class=\"\"><a href=\"#1-\u03b1\u03c1\u03c7\u03b9\u03ba\u03ae-\u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7-\u03c4\u03bf-\u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf-\u03c4\u03b7\u03c2-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2\">1. \u0391\u03c1\u03c7\u03b9\u03ba\u03ae \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7: \u03a4\u03bf \u0398\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf \u03c4\u03b7\u03c2 \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2<\/a><\/li><li class=\"\"><a href=\"#2-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2-\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2-\u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7-\u03c4\u03bf\u03c5-\u03ba\u03bf\u03b9\u03bd\u03bf\u03cd\">2. \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2 \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2: \u039a\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039a\u03bf\u03b9\u03bd\u03bf\u03cd<\/a><\/li><li class=\"\"><a href=\"#3-\u03c4\u03b1-4-\u03b2\u03b1\u03c3\u03b9\u03ba\u03ac-\u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1-\u03bc\u03b9\u03b1\u03c2-\u03bd\u03b9\u03ba\u03b7\u03c6\u03cc\u03c1\u03b1\u03c2-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2\">3. \u03a4\u03b1 4 \u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u03a4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u039d\u03b9\u03ba\u03b7\u03c6\u03cc\u03c1\u03b1\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2<\/a><\/li><li class=\"\"><a href=\"#4-\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b1-\u03ba\u03bf\u03b9\u03bd\u03ac-micro-moments\">4. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b1 \u039a\u03bf\u03b9\u03bd\u03ac &amp; Micro-Moments<\/a><\/li><li class=\"\"><a href=\"#5-\u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac-keywords-\u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2-\u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\">5. \u0391\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac Keywords &amp; \u03a3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/a><\/li><li class=\"\"><a href=\"#6-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2-\u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd-\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac-\u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1\">6. \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd: \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1<\/a><\/li><li class=\"\"><a href=\"#7-psomiadis-wd-dm-\u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7-\u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\">7. Psomiadis WD &amp; DM: \u0395\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae-google-ads-\u03b3\u03b9\u03b1-\u03b1\u03cd\u03be\u03b7\u03c3\u03b7-\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd\"><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google Ads \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong><\/h5>\n\n\n\n<p>\u03a3\u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae. \u0397&nbsp;<strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google Ads \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong>&nbsp;\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf ROI \u03c3\u03b1\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c0\u03bb\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u00b7 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc, \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03b7&nbsp;<strong>Psomiadis W<\/strong><strong>eb <\/strong><strong>Development &amp; D<\/strong><strong>igital M<\/strong><strong>arketing<\/strong>, \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b5\u03b9 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u039c\u03ad\u03c3\u03c9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 (\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7, \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2, \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac \u03ba.\u03ac.), \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ba\u03ac\u03b8\u03b5 brand.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"1-\u03b1\u03c1\u03c7\u03b9\u03ba\u03ae-\u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7-\u03c4\u03bf-\u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf-\u03c4\u03b7\u03c2-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2\"><strong>1. \u0391\u03c1\u03c7\u03b9\u03ba\u03ae \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7: \u03a4\u03bf \u0398\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf \u03c4\u03b7\u03c2 \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2<\/strong><\/h5>\n\n\n\n<p><strong>Enhanced Conversions &amp; GA4<\/strong><\/p>\n\n\n\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1&nbsp;<strong>Enhanced Conversions<\/strong>, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 cookies. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf&nbsp;<strong>Google Analytics 4 (GA4)<\/strong>&nbsp;\u03bc\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5\u03c2, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n\n\n<p><strong>Example<\/strong>: \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03c9\u03bd \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b1\u03bc\u03b5 Enhanced Conversions \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b1\u03bc\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7&nbsp;<strong>20%<\/strong>&nbsp;\u03c3\u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"2-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2-\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2-\u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7-\u03c4\u03bf\u03c5-\u03ba\u03bf\u03b9\u03bd\u03bf\u03cd\"><strong>2. \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2 \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2: \u039a\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039a\u03bf\u03b9\u03bd\u03bf\u03cd<\/strong><\/h5>\n\n\n\n<p><strong>\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u039b\u03ad\u03be\u03b5\u03c9\u03bd-\u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd &amp; \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong><\/p>\n\n\n\n<p>\u03a0\u03c1\u03b9\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03b4\u03b9\u03b5\u03be\u03ac\u03b3\u03bf\u03c5\u03bc\u03b5 \u03b5\u03bd\u03b4\u03b5\u03bb\u03b5\u03c7\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf&nbsp;<strong>Google Keyword Planner<\/strong>&nbsp;\u03ba\u03b1\u03b9 \u03c4\u03bf&nbsp;<strong>Ahrefs<\/strong>&nbsp;\u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03c5\u03bc\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf&nbsp;<strong>Google Search Console<\/strong>&nbsp;\u03ba\u03b1\u03b9 \u03c4\u03bf&nbsp;<strong>GA4<\/strong>&nbsp;\u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<p><strong>Example<\/strong>: \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03c0\u03c9\u03bb\u03b5\u03af\u03bf, \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03b1\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03c3\u03b1\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7 &#8220;\u03b2\u03b9\u03b2\u03bb\u03af\u03b1 \u03bc\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7&#8221;. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b1\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03b9\u03bd\u03b5 \u03c4\u03b7\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac&nbsp;<strong>35%<\/strong>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"3-\u03c4\u03b1-4-\u03b2\u03b1\u03c3\u03b9\u03ba\u03ac-\u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1-\u03bc\u03b9\u03b1\u03c2-\u03bd\u03b9\u03ba\u03b7\u03c6\u03cc\u03c1\u03b1\u03c2-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2\"><strong>3. \u03a4\u03b1 4 \u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u03a4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u039d\u03b9\u03ba\u03b7\u03c6\u03cc\u03c1\u03b1\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2<\/strong><\/h5>\n\n\n\n<p><strong>\u0391<\/strong><strong>. \u0398\u03c9\u03c1\u03ac\u03ba\u03b9\u03c3\u03b7<\/strong><strong> \u03c4\u03bf\u03c5<\/strong><strong> Brand \u03bc\u03b5<\/strong><strong> Search Campaigns<\/strong><\/p>\n\n\n\n<p>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2, \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 &#8220;\u03ba\u03bb\u03ad\u03b2\u03bf\u03c5\u03bd&#8221; \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03ac \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1.<\/p>\n\n\n\n<p><strong>Example<\/strong>: \u0388\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c5\u03c0\u03bf\u03b4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03b5\u03af\u03b4\u03b5&nbsp;<strong>40%<\/strong>&nbsp;\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03b1\u03c6\u03bf\u03cd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 brand terms, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba (CPC) \u03ba\u03b1\u03c4\u03ac&nbsp;<strong>15%<\/strong>.<\/p>\n\n\n\n<p><strong>\u0392. Product Search Campaigns \u03b3\u03b9\u03b1 \u03a3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2<\/strong><\/p>\n\n\n\n<p>\u03a3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 (Dynamic Search Ads) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 eshop \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<p><strong>Example<\/strong>: \u0388\u03bd\u03b1 \u03bc\u03b1\u03b3\u03b1\u03b6\u03af \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ce\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 laptops \u03ba\u03b1\u03c4\u03ac&nbsp;<strong>50%<\/strong>&nbsp;\u03bc\u03b5\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf.<\/p>\n\n\n\n<p><strong>\u0393. Performance Max (PMax): \u03a4\u03bf \u038c\u03c0\u03bb\u03bf \u03b3\u03b9\u03b1 \u03a5\u03c8\u03b7\u03bb\u03ad\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong><\/p>\n\n\n\n<p>\u039f\u03b9 PMax \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 \u03c4\u03b7\u03c2 Google (Search, Display, YouTube \u03ba.\u03ac.) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd. \u03a6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd (asset groups) \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p>\n\n\n\n<p><strong>Example<\/strong>: \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 eshop \u03b1\u03be\u03b5\u03c3\u03bf\u03c5\u03ac\u03c1, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b1\u03bc\u03b5 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf unboxing \u03c3\u03c4\u03b1 PMax ads, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf ROAS \u03ba\u03b1\u03c4\u03ac&nbsp;<strong>60%<\/strong>.<\/p>\n\n\n\n<p><strong>\u0394. Dynamic Retargeting: \u0395\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/strong><\/p>\n\n\n\n<p>\u039f\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af \u03c4\u03bf eshop \u03c3\u03b1\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 &#8220;\u03b6\u03b5\u03c3\u03c4\u03cc&#8221; \u03ba\u03bf\u03b9\u03bd\u03cc. \u039c\u03b5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2, \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b5 \u03b1\u03c5\u03c4\u03bf\u03bc\u03ac\u03c4\u03c9\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03ae \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b1\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n\n\n\n<p><strong>Example<\/strong>: \u0388\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03bd\u03b4\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03b9\u03bc\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03ce\u03bd \u03b1\u03c0\u03cc&nbsp;<strong>70% \u03c3\u03b5 45%<\/strong>&nbsp;\u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"4-\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b1-\u03ba\u03bf\u03b9\u03bd\u03ac-micro-moments\"><strong>4. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b1 \u039a\u03bf\u03b9\u03bd\u03ac &amp; Micro-Moments<\/strong><\/h5>\n\n\n\n<p><strong>\u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u0394\u03b9\u03ba\u03ac \u03a3\u03b1\u03c2 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong><\/p>\n\n\n\n<p>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 custom audiences \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 eshop \u03c3\u03b1\u03c2, subscribers \u03c3\u03b5 newsletter, \u03ae \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b1 social media. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03b5 YouTube \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 DIY \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03bf\u03c5\u03c2 subscribers \u03c4\u03bf\u03c5 \u03c9\u03c2 custom audience, \u03c0\u03b5\u03c4\u03c5\u03c7\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2&nbsp;<strong>3 \u03c6\u03bf\u03c1\u03ad\u03c2<\/strong>&nbsp;\u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf ROAS \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac.<\/p>\n\n\n\n<p><strong>\u039a\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c4\u03b1 Micro-Moments<\/strong><\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ad\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 (\u03c0.\u03c7., &#8220;\u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03bf \u03b4\u03ad\u03c1\u03bc\u03b1&#8221;). \u039c\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2.<\/p>\n\n\n\n<p><strong>Example<\/strong>: \u039c\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 &#8220;\u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c3\u03af\u03c4\u03b5\u03c2&#8221;, \u03b1\u03c0\u03bf\u03ba\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2&nbsp;<strong>25%<\/strong>&nbsp;\u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03bf CTR.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"5-\u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac-keywords-\u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2-\u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\"><strong>5. \u0391\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac Keywords &amp; \u03a3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/strong><\/h5>\n\n\n\n<p><strong>\u03a6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u0391\u03bd\u03b5\u03c0\u03b9\u03b8\u03cd\u03bc\u03b7\u03c4\u03bf \u039a\u03af\u03bd\u03b7\u03c4\u03c1\u03bf<\/strong><\/p>\n\n\n\n<p>\u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 &#8220;\u03b4\u03c9\u03c1\u03b5\u03ac\u03bd&#8221;, &#8220;\u03c4\u03b6\u03ac\u03bc\u03c0\u03b1&#8221;, \u03ae &#8220;pdf&#8221; \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03bc\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03bb\u03b9\u03ba.<\/p>\n\n\n\n<p><strong>Example<\/strong>: \u0388\u03bd\u03b1 \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03c0\u03c9\u03bb\u03b5\u03af\u03bf \u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03bf CPC \u03ba\u03b1\u03c4\u03ac&nbsp;<strong>30%<\/strong>&nbsp;\u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03af\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03bc\u03b5 \u03c0\u03b5\u03b9\u03c1\u03b1\u03c4\u03b5\u03af\u03b1 \u03b2\u03b9\u03b2\u03bb\u03af\u03c9\u03bd.<\/p>\n\n\n\n<p><strong>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 &amp; A\/B Testing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc\u03c2 \u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2<\/strong>: \u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd keywords \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2.<\/li>\n\n\n\n<li><strong>\u0394\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 Creatives<\/strong>: \u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"6-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2-\u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd-\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac-\u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1\"><strong>6. \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd: \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1<\/strong><\/h5>\n\n\n\n<p><strong>Case Study 1: \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u0395\u03bd\u03b4\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7<\/strong>: \u03a7\u03b1\u03bc\u03b7\u03bb\u03cc ROAS \u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/li>\n\n\n\n<li><strong>\u039b\u03cd\u03c3\u03b7<\/strong>: \u0395\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b1\u03bc\u03b5 PMax \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b5 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b1 social media \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7.<\/li>\n\n\n\n<li><strong>\u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/strong>: \u0391\u03cd\u03be\u03b7\u03c3\u03b7 ROAS \u03b1\u03c0\u03cc&nbsp;<strong>2.5 \u03c3\u03b5 4.5<\/strong>&nbsp;\u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 2 \u03bc\u03ae\u03bd\u03b5\u03c2.<\/li>\n<\/ul>\n\n\n\n<p><strong>Case Study 2: \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03a3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7<\/strong>: \u03a5\u03c8\u03b7\u03bb\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba (CPC) \u03c3\u03b5 brand terms.<\/li>\n\n\n\n<li><strong>\u039b\u03cd\u03c3\u03b7<\/strong>: \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b1\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 &#8220;\u0394\u03c9\u03c1\u03b5\u03ac\u03bd \u0391\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae&#8221; \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b1\u03bc\u03b5 \u03c4\u03bf Quality Score.<\/li>\n\n\n\n<li><strong>\u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/strong>: \u039c\u03b5\u03af\u03c9\u03c3\u03b7 CPC \u03ba\u03b1\u03c4\u03ac&nbsp;<strong>22%<\/strong>&nbsp;\u03ba\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac&nbsp;<strong>18%<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"7-psomiadis-wd-dm-\u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7-\u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\"><strong>7. Psomiadis WD &amp; DM: \u0395\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7<\/strong><\/h5>\n\n\n\n<p>\u03a3\u03c4\u03b7\u03bd&nbsp;<strong>Psomiadis WD &amp; DM<\/strong>, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0395\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf Audit<\/strong>: \u0391\u03bd\u03b1\u03bb\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 Google Ads \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2.<\/li>\n\n\n\n<li><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 &amp; \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u039a\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd<\/strong>: \u0391\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03ad\u03c9\u03c2 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c4\u03c5\u03c7\u03ae.<\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03bd\u03b5\u03c7\u03ae \u0395\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7<\/strong>: \u03a3\u03b1\u03c2 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bb\u03b3\u03bf\u03c1\u03b9\u03b8\u03bc\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/li>\n<\/ul>\n\n\n\n<p><strong>Psomiadis WD &amp; DM &#8211; \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google Ads \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u0397&nbsp;<strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google Ads \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong>&nbsp;\u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1. \u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03cc\u03bd\u03bf \u03ba\u03bb\u03b9\u03ba, \u03b7 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ac\u03c4\u03bf\u03bc\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03b7\u03bd&nbsp;<strong>Psomiadis WD &amp; DM<\/strong>, \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03ac \u03c4\u03b9\u03c2 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2. \u0395\u03af\u03c4\u03b5 \u03b5\u03af\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc eshop \u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1, \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b5\u03b4\u03ce \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<p><strong>\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1<\/strong>&nbsp;\u03b3\u03b9\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf. \u0397 \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1 \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7!<\/p>\n\n\n\n<p>Follow us on our page at <a href=\"https:\/\/www.facebook.com\/PsomiadisEU\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/p>\n\n\n\n<p class=\"translation-block\">Click <a href=\"https:\/\/psomiadis.eu\/en\/--\/\" target=\"_self\">here<\/a> to see our work, which consists of modern and functional websites that make a difference.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google Ads \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03a3\u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[108,19,20],"class_list":["post-6825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google-ads","tag-marketing","tag--marketing"],"_links":{"self":[{"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/posts\/6825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/comments?post=6825"}],"version-history":[{"count":6,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/posts\/6825\/revisions"}],"predecessor-version":[{"id":7043,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/posts\/6825\/revisions\/7043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/media\/6828"}],"wp:attachment":[{"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/media?parent=6825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/categories?post=6825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psomiadis.eu\/en\/wp-json\/wp\/v2\/tags?post=6825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}